You commented STACK. Here's all 24, sorted the way the reel sorted them, not by hype.
Every link, what each one's actually for, whether there's a free tier, and what it costs today. Six categories, four tools each, one pick to start with in each.
What this actually is
The reel never said a single tool name out loud. The category was spoken, the tool sat in the icon. That's the whole format, and it works, but it means the names only exist as small tiles on screen for about 1.4 seconds each.
This is the version with everything written out: the real link, one line on what it's for, and the price checked live today, not lifted from a screenshot months old. Two of the twenty-four had genuinely changed since the reel was written: NotebookLM got renamed, and Fathom got bought. Both are below.
Getting Leads
Apify (apify.com) — scrape any site or directory into a clean list of leads. Free: yes ($5/mo usage credit) · paid from $19/mo (Starter). We run this daily.
Lusha (lusha.com) — turn a name and company into a verified phone number and email. Free: yes (40 credits/mo) · paid from $49.90/mo (Starter; $37.45/mo billed annually).
Instantly (instantly.ai) — send cold email at volume with warm-up built in. No free plan · from $47/mo (Growth).
ManyChat (manychat.com) — auto-DM everyone who comments a keyword on Instagram. This is the exact rail this newsletter's CTA runs on. Free: yes · paid from $29/mo billed annually ($39/mo month to month, Pro).
Start here: Apify. Cheapest real entry, genuine free tier, and it's the one we touch most.
Automating Tasks
n8n (n8n.io) — build your own automations and own the logic. Free: yes, self-host it yourself, no execution limits · hosted Cloud from about $24/mo (Starter).
Make (make.com) — same job as n8n, friendlier drag-and-drop builder. Free: yes (1,000 ops/mo) · from $9/mo (Core, billed annually).
Zapier (zapier.com) — connects almost anything, easiest one to start with. Free: yes (100 tasks/mo) · from $19.99/mo billed annually ($29.99/mo month to month, Professional).
Claude (claude.com) — write the automation, draft the prompt, or just do the task directly in chat. Free: yes · from $20/mo (Pro).
Start here: Zapier if you've never built an automation before. n8n once you don't want to keep paying per task.
Building Apps
Claude Code (claude.com/claude-code) — describe what you want built, it writes and ships the code from your terminal. No standalone free tier, bundled in Pro · from $20/mo. We build with this daily.
Codex (openai.com/codex) — same job, OpenAI's version, runs through ChatGPT. Free: yes, limited · from $20/mo (Plus, expanded usage). We use this too.
Lovable (lovable.dev) — plain English in, a working web app out, no terminal required. Free: yes (5 build credits/day, up to 30/mo) · from $25/mo (Pro; $21/mo billed annually).
Cursor (cursor.com) — an AI-first code editor for when you already write code. Free: yes (Hobby, limited Agent requests) · from $20/mo (Individual).
Start here: Lovable if you don't code. Claude Code or Codex if a terminal doesn't scare you.
Content
Higgsfield (higgsfield.ai) — AI video generation, the reel-style clips filling everyone's feed right now. Free: preview only, no paid video · check pricing — plans have shifted repeatedly through 2026 and the live number wasn't consistent enough to print here. We use this.
Nano Banana (gemini.google.com) — Google's image model, fast, on-brand edits. Free: yes, daily cap inside the Gemini app · the Pro version needs Google AI Plus, from $4.99/mo. We use this.
CapCut (capcut.com) — cuts and captions the reel itself, the free version is genuinely usable. Free: yes, full editor + 1080p export · Pro from $19.99/mo (CapCut says the exact price varies by region and platform).
Metricool (metricool.com) — schedules and reports on every platform from one calendar. Free: yes · from $20/mo (Starter). We run our own posting through this.
Start here: CapCut to cut, Metricool once you're running more than one channel.
Notes & Meetings
Granola (granola.ai) — writes the meeting notes while you're in the call, no bot joins. Free: yes (Basic; notes older than 30 days need a paid plan) · from $14/user/mo (Business). We use this.
Fathom (fathom.ai) — records, transcribes and summarises the call automatically. Superhuman announced it was acquiring Fathom on 14 Sep 2026; the product and brand are still live under their own name, no integration date set yet. Free: yes, unlimited recordings and transcripts · from $16/mo billed annually ($20/mo month to month, Premium). We use this.
Wispr Flow (wisprflow.ai) — talk instead of type, dictates straight into whatever app you're in. Free: yes · from $12/user/mo billed annually ($15/mo month to month, Pro). We use this daily.
Notion (notion.com) — where it all lands once the call's over. Free: yes · from $10/mo billed annually ($12/mo month to month, Plus).
Start here: Granola for the call itself, Notion for where the notes live after.
Research
Perplexity (perplexity.ai) — search that cites its sources instead of ten blue links. Free: yes (5 Pro searches/day) · from $20/mo (Pro). We use this.
Claude (claude.com) — the one for a proper second pass on anything you've drafted. Free: yes · from $20/mo (Pro).
Gemini Notebook (notebooklm.google.com) — renamed from NotebookLM on 16 Jul 2026, same product. Upload your own documents, it only answers from what you gave it. Free: yes (100 notebooks, 50 sources each, 3 Audio Overviews/day) · from $4.99/mo (Google AI Plus) for more room, $19.99/mo (Google AI Pro) for the fullest limits.
ChatGPT (chatgpt.com) — the default, still the broadest plugin and tool ecosystem. Free: yes · from $20/mo (Plus).
Start here: Perplexity for a live question, Gemini Notebook the moment you want it working only from your own files.
Why these 24 and not some others
This is the reel's own list, filmed as Version B: it swaps the original creator's categories (Ideas, Video Gen, Image Gen, Organisation) for the four that actually matter to a business owner running leads, content and ops off one laptop. Nothing here is "the objectively best tool in its category" — it's what we could verify was live, priced, and doing the stated job, today.
Two corrections came out of that check: Google quietly renamed NotebookLM to Gemini Notebook back in July, and Superhuman bought Fathom two weeks ago. Neither made headlines loud enough to reach most feeds. If a list like this hasn't been rechecked since summer, at least two of its names are already wrong.
If one of these isn't for you
Fathom's future as its own product is the one open question on this list post-acquisition — if you'd rather not bet on it, Fireflies does the same job. Everything else here is a live, standalone product with no pending deal attached, as far as we could check today.
That's it
Reply and tell me which one you're actually going to try first. I read every one.
PS. If you'd rather someone else run the leads, the automations and the content instead of you learning 24 tools to do it yourself, that's what we do at optimax-ai.com.