✦

40,000 People Installed the Same Skill. Here's What They're All Missing.

The 5 skills + the config file that makes them actually work.

You commented CONFIG. Here's everything.

There are 5 free Claude Code marketing skills that everyone's installing right now. Copywriting, marketing psychology, social content, marketing ideas, and product marketing context. They're real. They're good. And they produce generic output for almost everyone who installs them.

This guide gives you the install commands AND the config file that makes all 5 sound like you instead of sounding like everyone else.

DO THIS FIRST

Create Your CLAUDE.md

Before you install a single skill.

```

This file sits at the root of your project. Every skill reads it before running. Without it, skills default to a generic voice. With it, every skill inherits your brand, your tone, your rules.

CLAUDE.md

    # Brand

    name: [Your business name]

    niche: [Your industry/niche]

    audience: [Who you serve, what they need]

    # Voice

    tone: [How you write — direct, warm, technical, etc.]

    sounds_like: "[Example sentence in your voice]"

    never: [What to avoid — fluff, buzzwords, generic advice]

    # Content Rules

    hooks: [Your best-performing hook formats]

    frameworks: [Any content frameworks you use]

    platforms: [Where you publish — IG, LinkedIn, email]

    cta_style: [How you close — soft, direct, keyword comment]

    # Product

    offer: [What you sell]

    ICP: [Ideal customer profile]

    differentiator: [What makes you different]

    // Every skill reads this before running.

    // Fill this in first. Install skills second.

Takes 15–30 minutes. You do it once. Every skill you install from this point sounds like you.

```

The 5 Marketing Skills

Install these AFTER your CLAUDE.md is set up.

SKILL 01 · 40K INSTALLS

Copywriting

AIDA, PAS, BAB frameworks. Headlines, CTAs, landing pages, emails. Written to convert, not describe.

npx skills add coreyhaines31/marketingskills@copywriting -g -y

SKILL 02 · 29K INSTALLS

Marketing Psychology

Cialdini, Kahneman, behavioural economics baked into every output. Scarcity, social proof, loss aversion — applied automatically.

npx skills add coreyhaines31/marketingskills@marketing-psychology -g -y

SKILL 03 · 24.8K INSTALLS

Social Content

Platform-native content for Instagram, LinkedIn, TikTok, Twitter. Hooks, formats, caption logic matched to each platform.

npx skills add coreyhaines31/marketingskills@social-content -g -y

SKILL 04 · 23.8K INSTALLS

Marketing Ideas

Campaign concepts, content angles, viral hooks. Strategic ideas based on your niche and trends — not random braindumps.

npx skills add coreyhaines31/marketingskills@marketing-ideas -g -y

SKILL 05 · THE FOUNDATION

Product Marketing Context

This is the one that ties everything together. Your ICP, positioning, value props, competitive intel. Every other skill reads this first — so Claude always writes in context.

npx skills add coreyhaines31/marketingskills@product-marketing-context -g -y

The Install Order

This is the order that matters. Most people skip steps 1 and 2 then wonder why the skills produce generic output.

```

1

Write your CLAUDE.md

Brand, voice, audience, rules, offer. 15–30 minutes. Once.

2

Install Product Marketing Context first

This is the brain every other skill reads. Without it, skills 1–4 run blind.

3

Install the other 4 skills

Copywriting, Psychology, Social Content, Ideas. They all read your CLAUDE.md + Product Marketing Context on launch.

4

Run your first prompt

The output will sound different from the first response. That's the config working.

```

BONUS

The 5-Agent Mega Prompt

Once all 5 skills are installed and your config is set, run this. Claude uses all 5 skills simultaneously:

```

content-team.sh

    Run 5 agents simultaneously:

    Agent 1 — generate 10 content ideas

      for this week

    Agent 2 — write 3 Instagram captions

      using the top 3 ideas

    Agent 3 — write a LinkedIn post

      expanding on idea #1

    Agent 4 — write email copy for idea #2

    Agent 5 — build a 30-day content

      calendar from all ideas

    // All 5 skills fire. All read your config.

    // One prompt. Full content team.

```

Coming next

My CLAUDE.md file — the one I actually use

Every rule. Every framework. Every preference.
Copy it and make it yours.

Follow @mikemeansbusiness_ai

Reply with what niche you're in. I'll tell you what to put in your CLAUDE.md first.

— Mike

✦ Mike Means Business · @mikemeansbusiness_ai

Claude skillz that pay the billz