The Claude × Meta Build

You commented PUSH, so here it is: the system that turns one Claude chat into a week of Meta ads. The carousel showed the what. This is the how. Three pieces, in order. Skip any one and you get generic output.


01  The Context Layer

Before you ask for a single ad, load Claude with the inputs a strategist would use. Drop this into a Claude Project as custom instructions so every chat starts here:

Brand: [name + what you sell] Audience: [who, age, the pain that keeps them up at night] Winning angles: [what already gets traction] Competitor positioning: [how others sell this] Brand voice: [3 words + one line of example copy] Proof: [results, guarantees, social proof you can name]

This is the step nobody does. Generic context in, generic ads out.

02  The Master Prompt

Now ask for the full stack in one pass, not one ad at a time. The key word is different. You want genuinely distinct angles, not the same ad reworded:

Using the context above, generate a full Meta ad set. Make each angle genuinely different, not minor rewrites: - 20 hooks (question, stat, mistake, promise, curiosity) - 20 primary text variations - 15 UGC scripts (first person, problem to relief) - 15 CTA variations - 15 retargeting lines - 10 offer angles Format as a table I can load straight into Meta. Label each by type and the angle it is testing.

03  The Push to Meta

This part got real in 2026. On April 29, Meta launched its official Ads AI Connector in open beta. You connect your Meta ad account to Claude once, and Claude can build and manage campaigns in plain English instead of you clicking through Ads Manager.

Setup: in Claude, open your connectors, add a custom connector, paste Meta's official MCP server URL (mcp.facebook.com/ads), and approve the Meta login. Then you can say:

Create a paused Dynamic Creative ad set from the table above. Load each hook and primary text as a variation. Keep it paused so I can review before it spends.

Prefer to stay manual? Paste the table into Ads Manager and switch on Dynamic Creative at the ad set level (it lives on the ad set, not the campaign). Either way, Meta then tests the combinations and surfaces winners.

The one rule that protects your budget: load genuinely different angles, not 20 tweaks of the same ad. Meta's system needs variety to find a winner. Five real approaches (a UGC clip, a demo, a testimonial, a text explainer, a lifestyle shot) beat fifty near-duplicates. Roughly 1 in 10 creatives becomes a true winner, so you are testing to find the few that pop, not polishing one.

That is the whole shift. You move from making 3 ads and hoping, to launching enough distinct angles to actually know.

Heads up: since March 2026 Meta requires you to disclose AI-generated or AI-modified content in ads. If you generate images or video with AI, flag it in the ad setup. The Ads AI Connector is in open beta, so check tool access for your account.

Want the prompt pack and the Project template?

Reply to this email with the word PUSH and I'll send you the saved Claude Project plus the full prompt library I run for client ad systems. Or grab the free skill repo here.