▸ MIKE MEANS BUSINESS / VENDOR DROP
VENDOR.
The 3-tool stack and the cold email that books the meeting.
You commented VENDOR. Here is the build.
Exact stack and outreach sequence to land your first $700 / £500 scan inside 14 days. Works the same in the US and the UK. iPhone in your pocket. No drone, no degree, no design portfolio.
01 / THE MARKET MATH
Real estate agents pay $400 to $1,000 / £300 to £800 per 3D scan.
Prime markets push higher. NYC, LA, Miami, London Zone 1, prime country properties: $700 to $1,500 / £600 to £1,200. Mid-market suburbs sit at $400 to $700 / £300 to £500.
The 90-day window matters because Apple Vision Pro and Meta Quest 3 are pushing the spatial format into agency conversations right now. Most local brokerages on either side of the Atlantic have not signed a vendor yet. You are early. Not for long.
02 / THE 3-TOOL STACK
Polycam (capture). iPhone app, LiDAR-aware. Free tier for testing, Pro at $20 / £15 a month once you have a client.
Postshot or Luma AI (process and host). Postshot for desktop control and exportable splat files. Luma for fast cloud processing and a shareable link.
Splat3 viewer or PlayCanvas (deliver). Splat3 for a clean public link. PlayCanvas if the client wants embed code with their branding.
When to use which:
Listings under $1.5M / £1M: Polycam + Luma. Speed wins.
Listings above $1.5M / £1M: Polycam + Postshot + PlayCanvas. Quality wins.
Recurring brokerage retainer: build one PlayCanvas template. Reuse it for every property.
03 / THE 5-MINUTE CAPTURE
1. Walk each room's perimeter first. Phone at chest height. Slow rotation.
2. Cross the room in an S-pattern. Catch every corner.
3. Hold static for 2 seconds in every doorway.
4. Never scan with direct sunlight through windows. Cloud cover or closed blinds only.
5. Process, publish the public link, send the URL.
04 / THE COLD EMAIL
Swap [Listing Site] for Zillow, Realtor.com, Rightmove, Zoopla, or wherever the property is listed.
Subject A: Quick question about [Property Address]
Subject B: 30-second video for [Brokerage Name]
Hi [Name],
Saw [Property Address] on [Listing Site]. Took me 4 minutes to scan a similar 3-bed last week. The buyer walked through it 6 times before booking the showing.
Want me to send the public link so you can see what I mean? No pitch, just the link.
[Your Name]
Follow-up 1 (day 3): Still happy to send that link if you want a look. No follow-up after this if it's not a fit. [Sample scan URL]
Follow-up 2 (day 7): Sent a sample last week. Did it land? Happy to scan one of your current listings on my own time to show you the difference. Costs you nothing.
Follow-up 3 (day 14): Last message from me. I'm scanning a property in [Area / ZIP / Postcode] on [Day]. If you have one nearby I can do it the same morning. Free. Reply with the address.
05 / PRICING LOGIC
$400 / £300: Standard 2-3 bed, under $700K / £500K. Polycam to Luma. 24-hour turnaround.
$700 / £500: 3-5 bed, $700K to $1.5M / £500K to £1M. Polycam to Postshot. 48 hours. Branded viewer page.
$1,000 / £800: $1.5M+ / £1M+, period property, prestige homes. Multi-room scan, exterior pass, custom PlayCanvas embed with brokerage branding.
06 / FIRST-WEEK ACTION PLAN
1. Pull 50 agents in your area tonight. Apollo search: "Real Estate Agent" or "Estate Agent" + your city + Director / Owner / Broker.
2. LinkedIn search: "Broker" OR "Sales Director" OR "Managing Director" + Real Estate OR Estate Agency + your city.
3. Build a 50-row sheet: name, brokerage, email, current listings URL.
4. Send 25 emails Tuesday morning, 25 Thursday morning. Never Mondays. Never Fridays.
5. Track replies in a Notion table. Target by Friday: 2 replies, 1 demo booked.
NEXT
If you ship before next Friday, reply VENDOR2 in the DMs. I'll send the client contract template I use with my own scans. No paywall.
Follow @mikemeansbusiness_ai. Day 15 of this build is the Apollo automation that surfaces 200 qualified agents in your area in 90 seconds.
* mike means business