You commented OFFER. Here is the full guide.

But first the part that would not fit in a 20 second reel, and the only part that changes what you do on Monday.

The profile is not what gets you clients

This is the bit everyone gets backwards, me included, for about two years.

Your profile is not a discovery asset. Almost nobody is going to search LinkedIn, find you, and reach out cold. It happens, but it is not a plan. Your profile is a conversion asset — it is the page someone checks after you have already appeared in front of them, and it decides whether they reply.

Which means the five prompts in the reel are step zero, not the job. They stop you losing the people you already reached. The three below are the job.

Fix only the profile and then wait, and nothing happens, and you conclude LinkedIn does not work. It worked. Nobody went there.

1. The DM opener

The profile makes the reply possible. This makes the reply happen. Run it per person, not once.

ROLE: You write first messages that get replies, not pitches.
CONTEXT: My rewritten profile: [paste headline + about].
The person I am messaging: [paste their headline and their last 2 posts].
TASK: Write 3 opening messages, under 50 words each.
RULES: No compliment opener. No "I help X do Y". No question I could ask
anyone. Reference something specific from their posts that connects to a
problem I actually solve. End with a question that is easy to answer in one
line and does not ask for their time.
OUTPUT: 3 options, each labelled with the specific thing it hooks into.

Why the no-compliment rule: "love your content" is the tell that you did not read it. The specific reference is the whole message. If Claude cannot find one, that person does not belong on your list.

2. The 30-day content plan

Your about section now makes a claim. Content is how you prove it in public, so the next person who lands on the profile finds evidence sitting under it.

ROLE: You plan content that proves a claim rather than decorating it.
CONTEXT: My about section now claims: [paste the rewritten about].
My last 5 posts: [paste].
TASK: Build 30 days of LinkedIn posts, 3 per week, that would make a stranger
believe the claim in my about section.
RULES: Every post must be evidence, not opinion - a result, a walkthrough, a
mistake, a number, or a teardown. No motivational posts. No "5 tips" unless
the 5 tips come from something I actually did. Mark which posts need me to go
and get data or a screenshot before I can write them.
OUTPUT: A table - day, hook line, what it proves, what I need to make it.

The "what I need to make it" column is the useful one. Half the plan will need a screenshot or a number you have to go and pull. That is the actual work, and it is why most content plans die in week two.

3. Who to pitch

Titles are not intent. This finds people whose own words say they have the problem right now.

ROLE: You find people whose own words say they have the problem I solve.
CONTEXT: I solve: [paste the problem, in the words from your about section].
My best 3 clients look like: [paste titles, company size, industry].
TASK: Give me the search strategy to find more of them on LinkedIn.
STEPS: List the exact search strings and filters. Then list the signals in
someone's posts, headline or activity that mean they have the problem NOW
rather than in general.
RULES: Do not give me job titles alone - a title is not intent. Every signal
must be something I can observe on their profile or in their posts.
OUTPUT: 5 search strings, then a checklist of 8 buying signals ranked by how
strongly each one predicts a reply.

The job-hunting version

The five profile prompts work unchanged — swap the word client for recruiter. These three replace the three above.

The resume rebuild. A resume that contradicts the profile is worse than either on its own.

ROLE: You rewrite a resume so it matches the profile a recruiter already read.
CONTEXT: My rewritten LinkedIn: [paste]. My current resume: [paste].
TASK: Rewrite the resume so both tell the same story, and flag every place
they currently contradict each other.
RULES: Bullets are results, not duties. Every bullet needs a number or a named
outcome or it gets cut. One page unless I have 15+ years.
OUTPUT: The rewritten resume, then the list of contradictions you found.

The interview prep. Not generic questions. The ones your specific profile invites.

ROLE: You are the hiring manager for this role, preparing to interview me.
CONTEXT: The job post: [paste]. My profile: [paste].
TASK: Give me the 8 questions you would actually open with, in order, based on
the gaps between the post and my profile.
RULES: No generic questions. Each must come from something specific in my
profile you would want to push on. For each, tell me what you are really
testing.
OUTPUT: 8 questions, each with the gap it probes and one line on what a weak
answer sounds like.

The prompt that goes and finds the postings. Search on the positioning you just wrote, not the job you used to have.

ROLE: You find roles matching what I rewrote, not what I used to be.
CONTEXT: My rewritten headline and about: [paste].
TASK: Give me the search strings, titles and filters that surface roles
matching this positioning, including adjacent titles I would not think of.
RULES: Do not anchor on my last job title. Anchor on the problems I say I
solve. Flag any title where my profile would read as underqualified, and say
which line to change.
OUTPUT: 10 search strings, 8 adjacent titles, and the profile lines to adjust
per title cluster.

Three more that did not fit

  • The featured section. Most people leave it empty or fill it with a company link. Put three things there that prove the claim in your about section: a result, a piece of work, a walkthrough. Ask Claude, "based on my rewritten about section, what three artifacts would make a stranger believe it, and which do I already have?"

  • Experience bullets. Every bullet on your profile is currently a duty. Rewrite each as a result with a number attached. If you cannot attach a number, the bullet is filler and should go. Shorter and specific beats longer and vague, every time.

  • The headline test. Read your new headline to someone outside your industry and ask them to repeat back what you do. If they need a follow-up question, it failed. Thirty seconds, and it catches what Claude cannot: Claude has read your whole profile, so it can never be a real stranger.

What this does not fix

  • It does not make the offer better. A perfect profile selling the wrong thing sells nothing, faster.

  • It does not survive without the outreach. The profile converts attention you earned somewhere else. No DMs and no posting means nothing to convert.

  • Rewriting is the fun part, which is exactly why people do it four times and never send the message. One pass, then go and talk to someone.

Fix the profile tonight. Send five DMs tomorrow. The profile is what makes those five land.

Reply and tell me which of the five prompts hurt the most to read. I will tell you what I would change first.